Sales Promotion

Sales Promotion

Sales Promotion is playing an important role in the business market, and it is a new way to attract more consumers to a new business. According to the book “Basic Marketing” defines the sales promotion “it refers to promotion activities-other than advertising and publicity, and personal selling- that stimulate interest, trial or purchase by final consumers or others in the channel”. (371) I believe that it is the best way to reach more consumers through offering them discounts or coupons to come and check out a new business.  My first experience with the sales promotion was when I received a coupon from Dominos pizza, I wanted to try it.  I went one time to buy from dominos pizza, and I started to go regularly. Therefore, if business or restaurant satisfies customer’s needs, so the customers will have incentive to come to the business or the restaurant for a second time then customers will become clients of the business.  Also, if the companies and businesses are working to attract more customers to come and to check out their business, they do not satisfy customers’ needs. In this way, the customers will not have incentive desire to come to the restaurants or the companies for the second time. As a result, the companies or any business should have marketing strategy to improve their business, to attract customers through sales promotion which is the fast way to attract them, and to satisfy their needs so they will come to buy for second times.