Brand Familiarity

Brand Familiarity is composed of five types of the brands, and they are brand rejection, no recognition, recognition, preference, and insistence. In these days, the people are not willing to buy a product that they are not familiar with. The only reason is they are not willing to buy those products because they do not want to take risk or they do not want to lose their money for buying a bad product. There are the kinds of people who do not want to buy unfamiliar product because they do not want to take a risk. I believe that everyone should take a risk to buy unfamiliar products, so maybe they can discover the products advantages. I think that the companies should not spend a lot of money to gain brand recognition because the brand recognition could come through and offer different advantages. I prefer to buy a product that is unfamiliar if they offer low price, and advantages for buying a product. To be specific, there are some companies who do not have good prestige in the market; they are trying to attract more consumers through offering for them more advantages to buy the product. In summary, the brand familiarity is playing important role in the business market, and small companies cannot stand in the competitor market. There is only one solution that helps the small companies to stand in the market which is offering more advantages for buying the products, and satisfy consumer needs