Summary article “Mail Call”, www.promomagazine.com

Summary article “Mail Call”, www.promomagazine.com

Article explains the direct marketing and relation with promotion role. According to the book Basic marketing the definition of direct marketing “is a direct communication between a seller and an individual customer using a promotion method other face to face personal selling”. (295) First of all, direct marketing has a relation with promotion, and most of the sellers are trying to reach more consumers through sending a promotion to their customers or the consumers. In fact, mail is best way to reach consumers.   sellers are sending discounts and coupons to their customers through the mail. For example, in the article “Mail Call” it mentions “The casino hotel operator mails about 150 pieces per year to its millions of members with offers that include hotel discounts, coupons to redeem for $10 cash” In this time the mail is playing important role reaching customers, and this is the example that best explains  direct marketing.

Secondly, most of the sellers have a rich customers database which includes all the information about their customers; in this way, the sellers can reach the customers easily and without trying hard to find information about their target market.

In summary, direct marketing is increasing in these days, and it is becoming the best way to reach customers, and try to attract them.